When it all really started…

Over the last 7 months or so I’ve been privileged to be partnered with Toyota and their TWIN program {Toyota’s Women Influencers Network}.

When I applied to be a part of the program, I figured it was a long shot…not to mention I didn’t really know what it would entail.

While I’ve learned so much about Toyota as a company over the last 6-7 months, and their vehicles, obviously, my admiration for Toyota and their marketing actually started more than two years ago.

And no, I’m not talking about my husband’s obsession love for his FJ40 Land Cruisers.

I was working at the bow company. We were in the midst of product launch and marketing campaign planning. I’m not sure how I cam across it, but I stumbled upon this video from Toyota on YouTube…

Yep, the Swagger Wagon…all I could think was BRILLIANT!

Then!? I found all of the other mini-webisodes they continued to roll out. I loved everything about the campaign…not enough to get me to buy a mini-van, but you get the idea. I immediately went to the office of our president to show him the videos. We spent the next hour and a half watching every single video and replaying a lot of them for different people that came in and our of his office.

It’s always nice to glean ideas from larger companies in other industries. It’s always good to have a company you admire. Toyota has long been that company for me. From the Swagger Wagon campaign to their Prius Family and the different ways they are marketing each of them, depending on their target market. Everything they do is well thought out and planned.

Since the inital shock of “you’ve been chosen to be a part of TWIN!” email wore off, I’ve had the opportunity to fly down to Toyota Headquarters to learn more about their company and drive some of their vehicles. I’ve been connected to an amazing network of women. Outside of just their marketing that I’ve admired for the last few years, I learned more about their philanthropic efforts…100 Cars for Good…their partnerships with the National Park Foundation, the National Audubon Society…their contributions to education and teachers {close to my heart for obvious reasons}…their efforts in teen driving education.

There’s still so much to learn about them. I’m really looking forward to seeing where things go from here. And I’m still really looking forward to doing some new car shopping in the next year or so!

Disclosure: I was selected for participation in the TWIN community through a program with Clever Girls Collective. I did not receive any compensation for writing this post, or payment in exchange for participating. The opinions expressed herein are mine, and do not reflect the views of the Toyota.

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