Clicking for Good

by katherine on June 5, 2012

Have you heard about Toyota’s 100 cars for good?

Basically, Toyota’s 100 Cars for Good program is this: “a Facebook-enabled philanthropy initiative whereby Toyota will give away 100 cars in 100 days to 100 eligible nonprofit charitable organizations.Each day for 100 days, online voters will choose which of five nonprofits will take home a new set of wheels. The organization who receives the most votes at the end of the day takes home a brand new Toyota.”

You guys? This is a seriously awesome program.

The voting started back in May {I know, I’m a little behind the times here, but better late than never, right?}. Every single day a nonprofit is winning a FREE brand.new.car. And while all 500 finalists can’t win a new car, According to Toyota,  “To help participating nonprofits with their 100 Cars for Good campaigns – and to help them develop lasting digital marketing and social media skills that are critical to today’s nonprofits – Toyota has provided each finalist with a toolkit that includes a digital video camera, training materials  and free online advertising credits. The company is providing social media training support online to the finalists as well.

I love that Toyota is empowering these groups to help themselves grow.

21 days in, people are loving on animal rescue and youth-based programs. Winners have been from all over then country…Oregon {woot!}, California and Idaho all the way to Florida, Washington DC and New York.

Please, take a minute {actually less than a minute!} to watch this short video Toyota put out about the 100 Cars for Good program. {And I DARE you not to relate to at least one thing you’ve wasted clicks on! Like the facebook sink hole…am I right!?}

How many times are you on Facebook every day? Voting just takes a second…and it really does make a difference.

To vote and learn more: https://apps.facebook.com/carsforgood/

Now…go!…click for good!

Disclosure: I was selected for participation in the TWIN community through a program with Clever Girls Collective. I did not receive any compensation for writing this post, or payment in exchange for participating. The opinions expressed herein are mine, and do not reflect the views of the Toyota.

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